CINCINNATI, OH – ProCamps and John Calipari – via the John Calipari Basketball Fantasy Experience – in collaboration with ESPN and Facebook, will produce a twenty-week Facebook Live series that will support No Kid Hungry and other child-focused COVID-19 relief initiatives which will be administered by The Calipari Foundation.
“We started this process by teaming up with Fayette County Schools and were able to feed kids and families from 37 elementary schools across the Lexington Area,” said Calipari. “This new platform allows us to expand the initiative nationally.”
The series, titled “Coffee with Cal,” will feature positive messaging and conversation with high-profile guests from the world of sports, leadership, business and entertainment. The first episode, set for Monday, April 13th, will feature entrepreneur and Shark Tank investor Mark Cuban.
Each episode will stream live on the John Calipari Basketball Fantasy Experience Facebook page:Facebook.com/JohnCalipariFantasyExperience. The live stream will also be available on ESPN’s Facebook page, Facebook’s “Sports on Facebook” page, and for re-watch on ESPN’s YouTube page. ESPN will also publish clips to ESPN.com, the ESPN App and social platforms.
For more information about the series, visitCoffeeWithCal.org.
About ProCamps®
Founded in 1998, ProCamps is a best-in-class event management and sports marketing company specializing in developing, managing, and operating camps, appearances, brand activations, and related experiences for professional athletes and coaches in the NFL, NBA, MLB, NHL, MLS, PGA, ATP, NCAA, NASCAR, NWSL, MLL and NFHL. ProCamps helps Fortune 500 brands activate and execute more than 175 events across the country to effectively deliver brand messaging to thousands of parents, kids, and coaches via retail promotions, TV/radio/print, social media, and on-site activations.
About The Calipari Foundation
In 2012, John and Ellen Calipari formed The Calipari Foundation. The foundation’s mission is to provide for the physical, educational, leadership, and developmental needs of people and communities, while encouraging and equipping others to do the same. The Calipari Foundation has assisted with previous worldwide crisis relief efforts including: Superstorm Sandy, Haitian Earthquakes, Hurricane Harvey, and West Liberty (KY) Tornados.